PURUS Cosmetics
Monday, November 16, 2009
I definitely consider Dana Laurie as one of those “power teens” of the makeup industry. Most beauty fanatics probably know her as Danapotter16 on YouTube.
After years of doing research and formulating, started at a very young age of 13, Dana finally launched her line of mineral makeup called Purus Cosmetics.
While celebrating my birthday in NYC one year along with a few YouTubers, Dana mentioned to me that if her line ever launched That I will definitely get first dibs, and, she kept her promise.
I received 5 amazing colors, and much to my surprise, aside from being ultra pigmented, they are cream-like... which is unique as most mineral makeup are powdery. But these beauties definitely have a certain feel to them, and she called them “Shaliners” - an eyeshadow and liner in one. Which, in my book, earns points for multi-purpose capabilities. Not to mention that they are free of chemicals, irritants, and carcinogens.
Here are swatches and pics, and definitely give Purus Cosmetics a try. Visit www.puruscosmetics.com
~K
Dana Laurie’s Purus Cosmetics
Face (coming soon)
Lips (coming soon)
Electrified Plum
Pale Mint
Untouched Snow
Midday Sun
Coral Jewel
Untouched Coral Jewel Electrified Pale Mint Midday
Snow Plum Sun
Applied Plain
Untouched Midday Pale Mint Electrified Coral Jewel
Snow Sun Plum
Applied as Liner
Applied Wet
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